The new technologies available nowadays make everything accessible by simply using a smartphone. Makeup is not something that can escape from this trend as many brands and software developers are investing in this theme to create fun and accessible apps to improve the beauty world, even more by creating a new experience for users.
One example is Glamscout, which has an extensive database to identify makeup shades on the eyes, skin, and face with product matches from various brands of different price points. It is helpful to get the same look as a magazine or celebrity photo as it will identify the used product for you. There’s also an option to virtually try on the makeup by using the phone camera as a mirror, so it is possible to know how the product will look before purchase.
Another similar option is the YouCam app. It works as a selfie editor with premade looks created by famous brands like Laura Geller, Elizabeth Arden, and Ardell. More features include real-time makeup learning tutorials via live streaming and retouch tools to instantly make skin smoother and fine-tune from face, nose to lip shape, whiten teeth, enlarge eyes, etc. It also can change hair features like different hairstyles, colors, and effects in an authentic tool.
Finally, the MatchCo app is perfect for people looking to get the right foundation color. Unlike other apps, this one works by analyzing a picture, identifying the blend of colors that match, and delivering the finished product in just a few days, being the perfect foundation.
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About the Author: MSci Maísa Melo is a Pharmacist and a current PhD student in cosmetic technology, from São Paulo, Brazil. She has earned her master’s degree from the University of São Paulo and has been involved with the development, stability, safety and efficacy of cosmetics since 2013. She has specialized in the clinical efficacy of cosmetics by biophysical and skin imaging techniques as well as the use of alternative models to animal testing. Her research work has been published in several scientific journals and book chapters from the field.
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