In the last couple of years, home gym equipment has become more popular, as people discovered that it is also possible to be fit without having to go to a gym. Between all the basic and boring accessories, the company Bala fitness took a different approach to this field, thinking of style-first and fitness-second.
It all started in 2017 when the first item was created, the Bala Bangles. It is a 1985-inspired weight-adjustable wrist and ankle bracelet with a more functional and fashionable appearance. The whole concept of the brand is to avoid the seriousness of a traditional workout, being less about intensity and more inviting and celebrating movement. Another interesting thing is that they are made of recycled stainless steel wrapped in soft silicone with fun colors.
After a few years the brand expanded, adding new items to the shop; the Bala Bars and Power rings, their version of dumbbells and kettlebells. Furthermore, they also plan to launch ten products, starting with the Bala Beam, which has already been released.
The owners also believe that when creating products that look good and attractive enough not to be put away in the closet or basement, the use will be more frequent. If you are really into the brand, Bala has recently expanded into apparel, accessories, and collaborations with other major names, so everything can be used together while working out.
In conclusion, the products from Bala are a highlight as being fashionable and functional, making exercise more fun, chic and comfortable in the safety of your home.
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About the Author: MSci Maísa Melo is a Pharmacist and a current PhD student in cosmetic technology, from São Paulo, Brazil. She has earned her master’s degree from the University of São Paulo and has been involved with the development, stability, safety and efficacy of cosmetics since 2013. She has specialized in the clinical efficacy of cosmetics by biophysical and skin imaging techniques as well as the use of alternative models to animal testing. Her research work has been published in several scientific journals and book chapters from the field.