Forgetting to take your medicine isn’t a new problem, but apps like Medisafe offer a new solution for today’s tech-savvy patient population. It happens to everyone: your doctor prescribes a medication, you get the prescription filled and then… life gets in the way. Failing to take your medication can be costly as well as dangerous, with medication non-adherence costs adding up to $300 billion. The plastic pillboxes your grandparents used might help you keep your medications organized, but they also clutter up your home, and they still won’t remind you when it’s time to take your medicine.
Medisafe turns your smartphone into a “virtual pillbox” that sends you notifications at the exact time you’re supposed to take your medicine. Import your prescriptions from major pharmacy chains such as CVS, Rite Aid and Walgreens or easily add your prescriptions (and non-prescription vitamins and supplements) yourself. Patients using Medisafe see significant health improvements as a result of taking their medication precisely as directed, especially for conditions such as chronic hypertension.
In this new revenue model, customers will pay a lower base fee than the annual subscription, with additional payments tied to whether use of the startup’s products results in an increase in the number of patients consistently following their treatment plans, as measured by prescription refills. Medisafe says lack of drug adherence has been linked to poorer health outcomes.
“If you want to be perceived as a partner, you need to be able to be sharing the upside and downside,” Medisafe co-founder and CEO Omri Shor says in a phone interview. “We are going to be held accountable for what we can produce.”
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