In its newest competitor to the Apple Watch, Fitbit rolled out a $330 smartwatch with a few new tricks. The company’s Fitbit Sense smartwatch has new sensors to track stress levels and skin temperature, as well as a new ECG app that is pending FDA clearance.
Fitbit has emphasized health features in its devices since it first began integrating heart rate monitoring into its devices. Its newest smartwatch goes a step further with features to track stress, including an ectodermal activity sensor, which effectively picks up on sweaty palms by measuring changes in the skin’s conductance.
Fitbit also said it provides a stress management score, based on a user’s heart rate, sleep and activity data.
“We are breaking new ground with our wearables, helping you better understand and manage your stress and heart health, and pulling your key health metrics together in a simple and digestible way to track things like skin temperature, heart rate variability, and SpO2 so you can see how it’s all connected,” Fitbit CEO James Park said in a news release.
In addition to these new features, Fitbit has several ongoing studies to prove the value of its wearables’ health features. The company is currently running a large-scale study of its technology’s ability to detect atrial fibrillation compared to a physician-interpreted ECG patch. Fitbit has previously said it plans to submit its atrial fibrillation algorithm to the FDA for clearance. Via…
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