A testament to the fact that cosmetic procedures like Botox aren’t just for women, Brotox has exploded in popularity over the last decade. As its nickname might suggest, “Brotox” refers to Botox procedures for men. And according to the American Society of Plastic Surgeons, the number of men seeking Botox has risen by an astounding 355 percent in the last 15 years.
WHAT IS BOTOX?
Despite its catchy name, Brotox is exactly the same procedure as the Botox injections that many women also utilize to smooth away fine lines and wrinkles. During the 15- to 20-minute procedure, a skilled professional will carefully administer injections to the desired areas while you simply relax. Because this treatment is generally quick and easy, it’s often referred to as a “lunchtime procedure,” meaning that it can be scheduled during your lunch break or a free afternoon, as it requires little to no downtime afterward.
Most people will notice their final results within 2 to 7 days following their treatment, and these results typically last anywhere from 3 to 6 months (The Dermatology Review). But because the procedure is relatively convenient, many men and women find that making regular appointments spaced several months apart is easy to fit into their busy schedules.
TOP 3 REASONS WHY MORE MEN ARE GETTING BROTOX
Each year, more men opt for cosmetic procedures like Botox to help them look and feel their absolute best. While lots of men choose Botox for reasons similar to women, there seem to be three common threads among men who are considering, or who have already had, injectable treatments.
- Men aren’t immune to the aging process. Historically, society has emphasized women’s physical appearances, especially as related to the aging process, over men’s. However, with changing societal norms and shifting focuses, women aren’t the only ones who wish to reverse the hands of time and look a little younger and more energized. Along with the skyrocketing popularity of social media, there is a greater emphasis on physical appearance for both men and women, making cosmetic procedures like Botox or “Brotox” highly sought after.
- A growing need to remain competitive in today’s job market. In a similar sense, the job market is constantly shifting and becoming more and more competitive. Countless studies have shown that there is a direct link between one’s physical appearance and his or her career success (Forbes Magazine). Many men who want to keep a competitive edge in their career goals decide to take advantage of Botox procedures to maintain a virile, energized look that matches just how vigorous they feel.
- Improve self-esteem and quality of life. On a more personal level, like many women, men can benefit from the self-confidence boost that Botox may be able to provide. When you look your best on the outside, you tend to also feel better about yourself on the inside, which can have a positive effect on your overall happiness and quality of life.
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Also read: How Does the PicoSure Laser Work to Remove Tattoos?
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