Perso by Loreal is an artificial intelligence-powered, at-home device that delivers on-the-spot skin care, foundation and lipstick.
About Perso by Loreal
The artificial intelligence-powered, at-home system—coined Perso—is a 6.5-inch tall, 1-pound device that delivers on-the-spot, personalized skin care, foundation and lipstick. The L’Oreal Technology Incubator developed Perso and it incorporates ModiFace technology. L’Oreal acquired ModiFace technology in March 2018. This enables shoppers to try on makeup using their smartphone camera in Live Mode or to upload a photo and try on makeup on the static image.
The Perso device has a motor system at the top that moves and compresses the foundation, skin care or lipstick formula from the cartridges. The cartridges are located at the base of the device in an upward motion to come out of the dispensing tray, L’Oreal says. Each Perso device can hold three cartridges, and it refills automatically. The consumers will be able to order additional cartridges through the Perso mobile app.
Benefits
Perso goes beyond lipstick try-on to create personalized makeup options. For example, when a consumer wants a customized skin care formula, Perso will do the following:
- Skin analysis: When a consumer opens the Perso mobile app, she can take a photo with her smartphone camera. The app then uses AI to scan and analyze her overall skin condition, including wrinkles, fine lines, dark spots and pore visibility. This technology can be used with people of any skin type and color.
- Environmental factors: Perso analyzes the consumer’s local environmental conditions that may affect her skin, such as weather, pollen and humidity. It does this via the weather analysis platform Breezometer, which is built into the Perso app. It also takes time of day into consideration, such as what a consumer would want to put on her face in the morning versus before going to bed.
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