Opte Precision Skincare System wowed us, and now, at CES 2020, Procter & Gamble has debuted the final version of the Opte, a handhel.

This year, beauty tech is making a big splash at CES — a show that has, until recently, mostly focused on new TVs, home appliances and mobile accessories. Procter & Gamble has been working on the Opte for 10 years and is now finally ready to bring it to the masses.

The almost-$600 price tag is steep, considering that you could easily apply makeup or moisturizer to your skin with your hands or a brush.

If you apply foundation or concealer and skincare products almost daily, the Opte could make your morning routine a lot simpler.

Opte, a Procter & Gamble brand, promises flawless (literally, no flaws) skin with minimal product and minimal effort. You gently move the Opte across your skin while it searches for brown spots or discoloration. When it finds them, it dispenses tiny (1,000 picoliter or 1 billionth of a liter) drops of a vitamin-enriched skin serum that camouflages those spots and helps lighten them over time. It’s basically Photoshop IRL and the serum comes in three shade options: light, medium and deep.

The best part? The technology actually works. We saw the Opte device in action at CES and the before-and-afters were astonishing. The finished look is skin that looks natural, makeup-free and spotless — we can’t wait to try it for ourselves later this year.

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