Skincare news is hot at CES 2019. P&G Ventures, the startup studio within Procter & Gamble, has unveiled Opté Precision Skincare System. After years of development and over 40 patents, Opté has combined the best of optics, proprietary algorithms, printing technology, and skincare in one device. Opté scans, detects, and corrects hyperpigmentation with precision application to reveal the natural beauty of skin.
Opté is one of the first brands to emerge from P&G Ventures, which partners with startups, entrepreneurs, and innovators to create new businesses that solve everyday problems in product categories new to P&G. Most women only need treatment on approximately 10 percent of their skin, but traditional spot coverage options such as makeup or serums provide imprecise, broad-stroke coverage. Opté’s proprietary technology allows it to treat only the small areas that need correction without covering the skin that doesn’t, resulting in a natural, flawless look that makeup and professional treatments are unable to achieve.
How Opté Precision Skincare System Works:
Opté is comprised of a Precision Wand and Precision Serum that work together to provide immediate coverage and long-term benefits. The Opté Precision Wand consist of four unique, proprietary technologies:
Blue LED Scan Lights maximize contrasts in skin melanin (allowing the camera to see up to 3x more pigmentation than the human eye is capable of perceiving) to detect discolored spots that are not yet noticeable.
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