Over 300,000 women in the US are expected to be diagnosed with breast cancer this year, with an estimated 12,000 of those diagnosed expected to be under the age of 40. Early detection is pivotal to ensuring a high likelihood of survival, which is why the Keep A Breast Foundation is doubling down on the importance of self-checks with their enhanced mobile app. According to Keep A Breast Medical Director Dr. Joel Evans, “The breast self-check is the simplest and easiest way to protect your breasts. Knowing your ‘normal’ is the only way to know if something needs further evaluation, which is the most important part of early detection.”
Launched in 2016, Keep A Breast’s “Check Yourself!” app has been popular, domestically and abroad, as a helpful tool supporting breast cancer self-checks, education, and awareness. Building on that success, the foundation’s enhanced app will, in addition to expanding its current suite of content, focus on giving users access to clinical support in the event an abnormality is identified during a self-check. Carbon Health, a technology-enabled healthcare provider, is powering the clinical support feature, leveraging its robust virtual care capabilities. With the updated app, users who identify something concerning during a self-check will be able to access direct, real-time clinical support.
Aligned with Keep A Breast’s mission, the app will continue to be specifically designed (aesthetic direction by Tina Tictone) for younger users who the foundation highlights as often left out of the breast cancer conversation. The app is available as a free download from the Apple Store and Google Play. Read more…
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