Bespoke Beauty embraces both individuality and diversity, so here’s a little bit more about the how and why of this beauty trend.
In 2020, a new approach has emerged where the customer can play a much bigger role when it comes to choosing skincare products. Due to technological advances, they will now have a choice of base products that can be tailored and personalized to suit their specific needs.
BESPOKE BEAUTY MEANING
The beauty industry has come to recognize that a ‘one size fits all’ approach is no longer suitable for the wide range of target users. Essentially, everyone is different so products should be customizable to match the real need of the target user and allow for individual differences.
This has led to the trend of skincare formulations that have been created with the aim of allowing users to add ingredients to a base formula to suit specific needs and preferences. For example, a hand lotion where the consumer can choose their favourite fragrance and add it to the base thus creating something that is uniquely theirs. This ability for consumers to customize key elements of their favourite brands and products is gathering significant momentum.
PERSONALIZED BEAUTY
The personalized bespoke beauty trend is driven by technology in order to give consumers more control over their skincare products. Here are a few ways in which beauty products can now be made specifically for you:
Face Mapping & Algorithms
Modern technological advances are delving deeper into data collection and individual metrics. For example, face mapping analyses different areas of the skin, identifying small alterations in the skin structure and measuring pores, fine lines and moisture levels. This data can recognize the unique strategy and regime that you need to follow in regard to your skincare routine.
Read Complete Article at Bespoke Skincare Trends
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