At-home hair colourants are a quick and affordable way to alter your colour without a pricey trip to the salon.
With several brands on the market, knowing which one to trust can be a tough decision.
Whether you want to boost your natural shade, try something new or experiment with the latest trend, there’s plenty out there available!
We tested nine brands of hair colourants with 111 women, who assessed the application and performance over a four week period.
Using a spectrophotometer (a device that measures colour), we were also able to evaluate how much the colour fades after four weeks.
This permanent hair colourant scored top marks overall and also in our lab test, indicating that there was very little colour fade over 4 weeks.
Over 90% of testers agreed that the instructions for the patch test and hair dye application were easy to follow.
85% commented that hair felt conditioned after use, and they also liked the scent.
81% found that the dye gave a natural-looking, yet luminous colour to their hair and over 75% said that the colour did not visibly fade after 4 weeks, retaining its vibrancy.