Understanding your hair needs and what type of products are necessary to fulfill them is very important to guarantee that it will look the best possible. With that in mind, there are some tests to run a hair diagnosis tool and suggest products to improve the appearance of the stands.
Many brands have been developing their own tools to suggest their products to clients. Most are in the format of questionnaires, but the most innovative ones also include photo analysis.
Kérastase is one of those brands and has provided an online tool to get the users on the right track to find the perfect hair care routine. It’s a fun, easy way to share your concerns and receive a comprehensive hair routine in about 2 minutes. The process is quick but complete, so all the essential questions about hair texture, condition, concerns, and lifestyle will be asked. After that, it is possible to shop their recommendations instantly.
The great thing about this immersive tool is that it provides an experience similar to professional guidance at home, the same process a stylist does at the salon. At the Kérastase licensed salons, the professionals can also provide this diagnosis, which could also be paired with a haircut or hair color.
In conclusion, the new Kérastase online hair diagnosis tool is fun because it takes the professional diagnosis process out of the stylist’s chair and into the client’s hands. It gives professional guidance needed to perform a thorough check-in with the hair situation and goals.
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About the Author: MSci Maísa Melo is a Pharmacist and a current PhD student in cosmetic technology, from São Paulo, Brazil. She has earned her master’s degree from the University of São Paulo and has been involved with the development, stability, safety and efficacy of cosmetics since 2013. She has specialized in the clinical efficacy of cosmetics by biophysical and skin imaging techniques as well as the use of alternative models to animal testing. Her research work has been published in several scientific journals and book chapters from the field.
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