The first step for this project was establishing The Glam App’s branding and identity. They wanted a logo that was luxe, high-end and fashion-forward, built around stark, high-contrast colors. We carried this look and feel over to the app and the brand’s entire online presence.
ON-DEMAND BEAUTY
The Glam App launched in February 2015, and in under a year, it expanded to over 20 U.S. cities and London. They didn’t waste any time adding new features, updates and locations to their app—all built from the ground up by Inphantry.
MOBILE APP DEVELOPMENT
Inphantry was responsible for every aspect of The Glam App’s development for iOS and Android devices. We started with wireframes based around the services and features Cara and Joey wanted their mobile app to offer, and then progressed to a design reflective of the identity work we had already completed. Our team also handled all the development work necessary to launch and maintain the mobile app during its first year in market.
Functionality of the app included:
• The ability for users to book an immediate appointment or schedule one for later
• Notifications for when a stylist accepts a user’s requested appointment
• The option to rebook with a stylist if the experience was positive
• Prompts to rate a stylist and add a tip after an appointment.
THE STYLIST PORTAL
While The Glam App offers obvious benefits to its end users, it’s also appealing to stylists looking to grow their freelance business—connecting them directly with customers and providing the chance to generate their own clientele even while working at a salon (with a bigger cut than most salons offer).Read More..
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