Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free.
we take a small, indie approach to working, learning, and testing. fast.
we have big relationships with some of the best manufacturers in the world.
we listen to you, your feedback and reviews guide everything we do.
Seamlessly shop all your favorite e.l.f. products right in the palm of your hand. Shop by category, best sellers, sales and much more.
* View weekly ads, gifts with purchase & special offers
* Virtually try on your favorite products
* Join e.l.f. beauty squad. Our loyalty program gives you multiple ways to earn points toward straight-up dollars off your next purchase. How it works:
* Earn 2 points for every $1 off your next purchase
* Scan your receipts from other retailers to earn points
* Free gift on your birthday
* Early access to sales and new arrivals
* And more!
* Access your existing Beauty Squad account to view bonus offers, current status & points balance.
* Opt-in for push and in-app notifications to be the first to know about exclusive offers, new arrivals and upcoming sales
* Review your order history and track your delivery
* Use the store locator to get directions to the nearest store with e.l.f. products
* Share your favorite products & looks on your favorite social networks. Read more…