Beauty made a big splash at CES 2020 with the debut of a variety of high-tech products designed to help consumers create personalized makeup, brush their teeth better, and pamper their skin with customized products.
Beauty devices are becoming “smarter” and incorporating digital technologies that are becoming better at collecting all types of data — from our bodies and environment.
L’Oréal’s Perso, for example, is a device that can formulate a moisturizer based on skin type and environment. It can also create a custom lip color on-demand that matches a dress.
Nicolas Hieronimus, deputy chief executive officer, L’Oréal, says, “We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey.” (More about Perso is in the video below – scroll down.)
As products become ‘smarter’ and brands are more data-driven than ever, marketers should strive to be empathetic and “human-centered,” advises Brian Solis, a digital analyst, speaker, and author.
Solis says marketers should strive to create “Ignite Moments,” which ranks second on his list of 11 Digital Trends Shaping Customer Experience and Brand Innovation in CES 2020.
Solis states, “Ignite Moments become the ‘embrace’ in important touchpoints and moments of truth.” He adds, “An immediate opportunity exists for marketers to become the light that customers crave.
Marketers that create a productive and gratifying customer journey, one that prioritizes customer truth and positive engagement, will build trust and meaningful long-term relationships.”
P&G debuted its new smart toothbrush, Oral-B iO (shown above left) — and it’s a high-tech design that also injects ‘fun’ into the experience of brushing your teeth.
A sensor lights up as a smile when you are brushing with the right amount of pressure on your gums. Steve Bishop, P&G Health Care CEO, says, “The result of years of expert development, Oral-B iO strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels.
Read the complete article at Beautypackaging.com
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